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Raising public awareness about energy issues is crucial to reducing energy use while systematically developing renewable energy production in a responsible manner. Educational efforts should raise awareness about:
• The economic and environmental benefits of energy conservation,
• Cost effective ways to improve energy efficiency,
• Rebate and incentive opportunities,
• Current available uses of renewable energy sources and
• New renewable energy technology.
Public education helps local residents make informed decisions that benefit their communities by reducing energy costs, minimizing harmful emissions and preserving the natural environment.
Conservation represents the quickest and easiest way to achieve economic benefits related to energy, and the level of energy conservation achieved is directly related to the level of effort invested in education.
Education strategies can also inform county residents about local energy efficiency and renewable energy suppliers and contractors, thereby supporting local businesses.
6.1 Online Information Hub
Action
Change the county’s existing energy Web site www.chaffeecounty-energyplan.com to www.chaffeecounty-energynow.com and maintain the site as a hub for energy information pertinent to Chaffee County.
Implementation
Maintain the county’s Web site to include up-to-date information and links pertaining to energy conservation, energy efficiency, renewable energy, tax incentives, energy grants, local technology and equipment suppliers, local contractors, local utility incentives and any other information that can help Chaffee County and its residents make informed energy choices.
Include links to county and municipality Web sites and any other appropriate community resources.
6.2 Local Media
Action
Utilize local media outlets to inform and educate residents and visitors about energy-related accomplishments and projects, as well as the benefits of energy efficiency and conservation.
Implementation
Promote public awareness by providing regular press releases and public service announcements to local media outlets in a coordinated media campaign that provides timely energy-related information via local radio stations, newspapers, magazines and Web sites.
6.3 Agencies and Organizations
Action
Work with existing government agencies and local organizations to promote education about energy efficiency, conservation, renewable resources and “green” job opportunities.
Implementation
Coordinate with agencies and organizations – like the Colorado State University County Extension Office, the CSU Global Campus program and the Colorado Mountain College green job training program – to disseminate correct and factual information about energy and energy-related jobs.
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